Interactive media isn’t just about the Internet, it’s about reaching your customers in the most relevant and engaging way. Web sites are channels of communication, perhaps the most effective channel a company can have. What you program on that channel is key to your success. Even in this interactive age, content is still king.
WEB VIDEO
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Zeevee "Welcome" When the developers of the Zv Box envisioned a new web site to introduce their new product, they wanted the consumer entry point to be a video experience. The Zv Box allows anyone with a PC and an HD TV to watch video content available on the Internet on their HD television. What better way to explain and demonstrate than with web videos? We created three: the "Welcome" video, "How It Works," and The "Zv Experience." You can watch the "Welcome" video here or see all three at www.zeevee.com. Play Video |
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Berklee College of Music, “What To Expect” There is a “virtual tour” application on berklee.edu. We created the “trailers” that drive the user experience. Each of the 8 trailers interfaces with a streaming menu line of sidebar content features. At any time during the viewing experience, the user can choose to learn more by clicking on one of the features, then resume watching the trailer right where it left off. Watch the “What To Expect” trailer here or go to www.berklee.edu/tour for the full experience. Play Video |
WEB BANNERS
Banner ads can be an effective way to extend a campaign. These samples are part of a faculty campaign that we created for Berklee. The corresponding print ads ran in all the major national jazz magazines. The photos, taken by Boston photographer Lucy Cobos, are closer to fine art portraits than advertising photography. They have become memorable visual icons that represent the quality, artistic integrity, and creativity that are all hallmarks of a Berklee education.
BERKLEE COLLEGE OF MUSIC
We created recruitment advertising for Berklee for more than a decade and broke a lot of new ground. Originally, our assignment was to create print campaigns but as the Internet evolved into online communities, we evolved our recruitment media strategy to embrace it. As reported in The Boston Globe recently, "...prospective students... are far more likely to scroll down a Web page than thumb through a college viewbook."