Dick Weisberg is a veteran marketing professional with more than three decades of experience in brand identity, advertising, graphic design, radio and television production, and business development. He began at B/R Creative Group as Executive Creative Director in 1993. Since then, he has been the senior account manager and project manager for Berklee College of Music, JN Phillips Auto Glass, Wingate Healthcare, Tweeter Home Entertainment, Avedis Zildjian Company, and a variety of other clients.
Prior to that, he was Vice President, Marketing and Creative Services at WHDH-TV, the Boston CBS Affiliate, where he headed up an in-house agency for eleven years and was a key member of the executive management group that reversed the downward trending of that station and made it competitive with top stations in the market. While at WHDH, he was personally commended by the City of Boston and the Greater Boston Visitors and Convention Bureau for a campaign that generated an estimated two million dollars in national promotion for local tourism.
His background in graphic design led him to manage the creation and execution of several successful TV station brand identities during the first part of his career. Notable were those for WSBK-TV 38, Boston; WDIV-TV 4, Detroit; and WHDH-TV 7, Boston. Weisberg and his staff were the recipients of numerous industry awards.
Dick was born, raised and educated in the Boston area. He is a graduate of Massachusetts College of Art. He’s had a variety of articles published in professional publications and was a contributing author in the first broadcast marketing textbook. He has been a guest lecturer at several New England area colleges and most recently was an adjunct advertising professor at Simmons College in Boston.
WHAT BARRY SAYS ABOUT DICK:
“Most people who know Dick Weisberg describe him as ‘salt of the earth’…’with the patience of a saint’. Those two qualities combined with his keen sense of marketing, advertising and good taste make him the quintessential account manager who has been largely responsible for the longevity of BR Creative. “
Little known fact: “He is also an accomplished drummer who started with The Beacon Street Union.”